How Do Amore saved $251.5K
and skipped the Shopify rebuild.

Do Amore makes ethical, conflict-free engagement rings and funds clean-water projects with every ring sold. Its WooCommerce store supports diamond search, a ring builder, partial payments, impact tracking, and the internal order workflows its team uses every day.

The problem was speed, not the customisation. High-intent pages took 5–7 seconds to load, and slow order-management screens held up the operations team. Do Amore was considering Shopify Plus, which would mean rebuilding the custom flows the business already depended on.

1. Week 0

   Discovery and audit

   Review diamond search, the ring builder, partial payments, and order-management workflows. Deliver a written audit and fix plan.

2. Weeks 1–2

   Front-of-store speed

   Rework caching and server configuration around high-intent pages. Engagement-ring page loads fell from 5.9s to 0.9s.

3. Weeks 3–4

   Back-office speed and migration

   Optimise the order-edit workflow, reducing repeat loads from 8.1s to 0.67s. Complete a zero-downtime migration with custom plugins and integrations intact.

4. Week 5 onward

   Infrastructure and ongoing operations

   Bring infrastructure, Revenue AI, Builder AI, and Analytics AI onto one platform with a 99.99% SLA. The planned Shopify migration was no longer needed.

The storefront and back office became faster without leaving WooCommerce or removing the custom flows that made the store work for its customers.

Do Amore moved onto Urumi, bringing scaling, performance, and feature development together. The work covered the pages customers browse, the tools the team uses, and the infrastructure underneath them.

• Rebuilt caching and server configuration around engagement-ring pages.
• Optimised the order-edit path for the operations team’s repeated daily use.
• Moved feature development into an AI-assisted workflow, with changes built, tested, and reviewed.
• Migrated custom plugins, features, and integrations intact.
• Consolidated Cloudflare, enterprise application monitoring, and hosting into a managed service.

The improvements came without switching commerce platforms. Hosting, monitoring, performance, analytics, and engineering spend were consolidated rather than purchased and managed separately.

Against that previous spend, Do Amore saved $25K in the first year, with direct savings reaching $251.5K over three years. The consolidated Urumi cost was $80K per year.

The alternative Shopify Plus model was a separate comparison: approximately $940K over three years, including platform fees, apps, and rebuilding the custom flows, versus $240K for Urumi over the same period. The $940K figure is the modelled total cost, not the rebuild cost alone.

Do Amore kept the WooCommerce workflows it had invested in while removing the performance problems that had prompted it to consider a move.

A slow, heavily customised WooCommerce store does not automatically need a rebuild. Do Amore’s case shows why it is worth identifying performance and operational problems before replacing years of custom work.

The published audit process starts with traffic patterns, plugins, custom code, and the moments that slow down customers or the team. It produces a written diagnosis and fix plan that the store can review internally.