$60M+ in GMV runs on Urumi
The AI platform D2C brands use to grow revenue.
Get your store’s free leak report — enter your domain on this page and we email it within 24 hours.
Trusted by high-traffic WooCommerce stores: grüum · Do Amore · Valentte London · Comic Concepts.
Grow revenue like these brands.
Revenue kept — Do Amore
$251.5K saved over 3 years. Skipped the ~$940K Shopify rebuild · 5.9s → 0.9s engagement-ring pages · 8.1s → 0.67s order edits.
“With Urumi, we avoided a costly move to Shopify. We get Shopify’s speed and scale while keeping the ease and open-source flexibility of WooCommerce.”
Krish Himmatramka, Founder, Do Amore
Revenue grown — grüum
+13.3% revenue, year over year, on Urumi. −93% mobile load · 99.99% uptime · 0 incidents through peak weeks.
“The platform paid for itself in the first few months, and third-party integrations went from weeks of work to a conversation.”
George Lagonikas, Founder & CTO, grüum
$60M+ in GMV — and growing.
Urumi keeps the WooCommerce stores behind that momentum fast, stable, and ready for what comes next.
With Urumi, you get more traffic, more orders, and a faster store.
More completed checkouts — plug the leaks
Revenue AI catches checkout, cart, and pricing bugs — priced in dollars — before your customers hit them.
More organic traffic — get discovered
Google ranks fast stores — Urumi’s Core Web Vitals work and clean schema push your pages up the results your customers actually search.
More speed — convert the click
Pages fast enough to convert the traffic you pay for — the kind of fast that turns 5.9s into 0.9s.
More uptime — win the spike
99.99% uptime and zero incidents through peak weeks — your biggest traffic day stays your biggest sales day.
More integrations — just ask
Third-party integrations were WooCommerce’s nightmare — on Urumi they’re a conversation: describe what you need, Builder AI ships it tested.
More insight — ask your store
Analytics AI answers business questions in plain English — shareable charts, anomaly explanations, the why behind every revenue move.
Engineering and growth, covered.
Big-brand stores have engineering and growth teams watching every click. Most D2C brands have no one. Urumi closes that gap — AI doing the work, overseen by the people who built WooCommerce core.
Engineering, covered
- Ships — Builder AI: features and third-party integrations in plain English — tested, through your review pipeline, one click from rollback.
- Guards — Revenue AI: watches checkout, cart, pricing, and payments around the clock; prices every regression in dollars.
- Scales — the platform: 5.9s → 0.9s pages, 99.99% uptime, zero incidents through peak weeks.
Works with the AI you already pay for — Claude, ChatGPT, or Gemini plug straight in.
Growth, covered
- Decides — Analytics AI: ask your store anything — live store, GA, Stripe — and get shareable charts and the why behind every revenue move.
- Gets found — Core Web Vitals + schema: fast pages and clean structure push products up the results customers actually search.
- Converts — Builder + Revenue AI: CRO ideas shipped the week you have them; the leaks that ate conversions, plugged.
Already have a team or an agency? They ship faster with the grunt work covered.
Run by AI. Overseen by the people who built WooCommerce core.
The full stories behind the numbers.
Two brands, two different problems, one pattern: find what quietly leaks revenue, fix it, and keep it fixed.
Do Amore — the $940K decision
A growing ring brand staring down a ~$940K Shopify rebuild because the store felt too slow to keep.
- Week 0 — Discovery + audit. Walked the diamond search, ring builder, partial payments, and the order workflows. Written audit + fix plan.
- Week 1–2 — Front-of-store speed. Engagement-ring pages 5.9s → 0.9s.
- Week 3–4 — Back-office speed + migration. Order edits 8.1s → 0.67s; zero-downtime migration, every custom plugin and integration intact.
- Week 5+ — One line item, ongoing. The platform and the Revenue, Builder, and Analytics AIs on a 99.99% SLA, overseen by the people who built WooCommerce core. The Shopify migration became unnecessary.
Worth: $251.5K saved over 3 years · ~$940K rebuild avoided · 5.9s → 0.9s pages.
"With Urumi, we avoided a costly move to Shopify. We get Shopify's speed and scale while keeping the ease and open-source flexibility of WooCommerce."
Krish Himmatramka · Founder, Do Amore
grüum — from timeouts to +13.3%
Instability customers could feel — page loads climbing to 5–7 seconds, cold starts of up to ~40 seconds, checkouts timing out.
- Week 0 — Discovery + audit. Walked the store with George — traffic patterns, plugin stack, the cold starts. Written audit + fix plan.
- Week 1–2 — Cache + server config. Cached responses 4s → 0.3s.
- Week 3–4 — Hot paths + N+1 fixes. Uncached 5.7s → 0.4s; a patch shipped upstream to WooCommerce Product Bundles.
- Week 5+ — Migration + ongoing ops. Moved onto Urumi's infrastructure. P99 under 900ms, zero incidents through peak weeks — and a store that can take more campaigns.
Worth: +13.3% revenue year over year on Urumi · 99.99% uptime · 0 incidents through peak weeks.
"I'm very happy with the results. The biggest performance improvements we've seen is from you guys."
George Lagonikas · Founder & CTO, grüum
What would your store's report say? Enter your domain on this page to get your AI report.
Bring the AI you already pay for.
Urumi speaks the Model Context Protocol (MCP). Connect Claude, ChatGPT, or Gemini to your store with one config — your contract, your spend, our platform.
- Works with Claude, ChatGPT, Gemini, and any MCP-compatible client
- Zero AI markup — Urumi charges for the platform, not the model
- No vendor lock-in — switch AI providers without changing your store
- Your AI runs against the same store context the built-in AIs use
- In-house engineers and agency partners get the same context — everyone ships faster
Example: ask your AI in your editor "what regressed in checkout this week?" — it calls Urumi's MCP server, reads the traces, and answers with the offending PR.
Read: AI for WooCommerce — the three layers, and how to connect your AI over MCP
Three beliefs we run on.
1. Open source is how stores stay in control.
Your store, your code, your data. We give WooCommerce stores the speed and scale that make closed platforms tempting — without the cage. If you ever want to leave, everything is yours to take.
2. AI should do the work. People should own the judgment.
Every AI change on Urumi ships tested, through review, one click from rollback. The AIs run the dashboards, the on-call shifts, the 2am escalations — and the people who built WooCommerce core stand behind every deploy.
3. We win when your store makes money — not when you buy more tools.
Zero AI markup — Urumi charges for the platform, not the model. No dashboards nobody reads, no upsell maze. Our success is measured in revenue you kept and revenue you grew.
We believe stores should run themselves. These three AIs are the start.
The people behind them
We built WooCommerce core at Automattic — the parts that matter in production: performance, payments, reliability. Earlier, engineering at HackerRank (Y Combinator) through its enterprise scale-up. Together, we're using that experience to reimagine eCommerce from the ground up, making it effortless through AI. Our vision is simple: merchants should focus on their customers and growth, while intelligent systems handle everything else.
- Naman Malhotra, Co-founder — led Payments and WooCommerce releases to 4.5M merchants at Automattic; earlier, engineering at HackerRank (Y Combinator) through its enterprise scale-up. LinkedIn
- Vedanshu Jain, Co-founder — led HPOS, Taxes, and Shipping for WooCommerce at Automattic; earlier, engineering at HackerRank (Y Combinator) through its enterprise scale-up. LinkedIn
Where this is going: eCommerce, on autopilot.
The simplest way to grow your store's revenue.
Get your store's report, or start the conversation about running your store on Urumi. Either way, you'll know where the revenue is leaking by this time tomorrow.
Start your store on Urumi · Talk to the founders · See the WooCommerce platform
Enter your domain on this page to get your AI report — the same report, after Urumi: revenue health 92/100, sealed; revenue-leaking bugs, ads tracking & ROAS, AEO for LLMs, and site performance all passing (illustrative example).
Agent live · 99.99% uptime · shipping today.