eCommerce, on autopilot.
The operations layer for modern commerce. We run performance, infrastructure, analytics, and the engineering work that used to require a team. Built by the people who built WooCommerce.
When your store goes viral, our platform takes care of the scale.
How we kept grüum fast and shipping orders through their busiest weeks.
“The biggest performance improvements we’ve seen from you guys.”
George Lagonikas, Founder & CTO, grüum
−93% mobile load · 99.99% uptime · 0 incidents through peak weeks.
Three AIs running your store.
Each one does one thing exceptionally well. They handle the dashboards, on-call shifts, and late-night escalations — so your team can focus on what only they can do.
01 / Builder AI — Build features in English.
Complex features in plain English. Describe what you want; Builder ships safe, tested code through your review pipeline.
- Plugins, themes, custom blocks, full features
- Tested across themes; staging + one-click rollback
- Ships through your existing review workflow
Example: "Hey Urumi, please add the missing hero section, fetch and open-source the image."
02 / Revenue AI — Catch bugs that cost revenue.
Finds business-logic bugs and performance regressions that hit revenue before customers do. Recurring reports go to your team — never to a dashboard nobody reads.
- Detects regressions in checkout, cart, pricing, payments
- Recurring reports to email + Slack, prioritized by $ impact
- PRs surfaced with the fix, not just the alert
03 / Analytics AI — Ask your store anything.
Talk to your store in plain English. Generate charts your team can share — no SQL, no dashboards to build.
- Plain-English queries against live store, GA, Stripe
- Custom chart generation with one-click team share
- Anomaly explanations: "what changed last week?"
Example: "Map my gross margins for the best-selling product."
Our vision
We believe stores should run themselves. These three AIs are the start.
The Founders' Vision
We're ex-WooCommerce core developers and ex-Google/Meta engineers who've scaled systems handling millions of requests per minute. Together, we're using that experience to reimagine eCommerce from the ground up, making it effortless through AI. Our vision is simple: merchants should focus on their customers and growth, while intelligent systems handle everything else.
Run your store on Urumi.
Production-ready today. Built for high-traffic WooCommerce stores where downtime moves revenue.
See the WooCommerce platform · Talk to founders
Agent live · 99.99% uptime · shipping today.