eCommerce, on autopilot.
The operations layer for modern commerce. We run performance, infrastructure, analytics, and the engineering work that used to require a team. Built by the people who built WooCommerce.
See the WooCommerce platform | Talk to founders
Do Amore conversion pages went 6.1s → 0.9s — without moving to Shopify
Trusted by high-traffic WooCommerce stores: grüum · Do Amore.
When your store goes viral, our platform takes care of the scale.
High-traffic WooCommerce stores, kept fast and shipping orders through their busiest weeks.
“If not for Urumi, we’d have to make the expensive Shopify move.”
Krish Himmatramka, Founder, Do Amore
6.1s → 0.9s engagement-ring pages · 18s → 0.67s order edits · $251.5K saved over 3 years · avoided the ~$940K Shopify move.
“Night and day difference — compared to other hosts.”
George Lagonikas, Founder & CTO, grüum
−93% mobile load · 99.99% uptime · 0 incidents through peak weeks.
See the WooCommerce platform · Read the Do Amore case study · Read the grüum case study
Three AIs running your store.
Each one does one thing exceptionally well. They handle the dashboards, on-call shifts, and late-night escalations — so your team can focus on what only they can do.
01 / Builder AI — Build features in English.
Complex features in plain English. Describe what you want; Builder ships safe, tested code through your review pipeline.
- Plugins, themes, custom blocks, full features
- Tested across themes; staging + one-click rollback
- Ships through your existing review workflow
Example: "Hey Urumi, please add the missing hero section, fetch and open-source the image."
02 / Revenue AI — Catch bugs that cost revenue.
Finds business-logic bugs and performance regressions that hit revenue before customers do. Recurring reports go to your team — never to a dashboard nobody reads.
- Detects regressions in checkout, cart, pricing, payments
- Recurring reports to email + Slack, prioritized by $ impact
- PRs surfaced with the fix, not just the alert
03 / Analytics AI — Ask your store anything.
Talk to your store in plain English. Generate charts your team can share — no SQL, no dashboards to build.
- Plain-English queries against live store, GA, Stripe
- Custom chart generation with one-click team share
- Anomaly explanations: "what changed last week?"
Example: "Map my gross margins for the best-selling product."
Bring your own AI — plug in Claude, ChatGPT, or Gemini.
Already paying for Claude, ChatGPT, or Gemini? Urumi speaks the Model Context Protocol (MCP) — connect your existing AI subscription to your store with one config. Your contract, your spend, our platform.
- Works with Claude, ChatGPT, Gemini, and any MCP-compatible client
- Zero AI markup — Urumi charges for the platform, not the model
- No vendor lock-in — switch AI providers without changing your store
- Your AI runs against the same store context the Three AIs use
Example: ask Claude in your editor "what regressed in checkout this week?" — Claude calls Urumi's MCP server, reads APM traces, and answers with the offending PR.
Our vision
We believe stores should run themselves. These three AIs — plus the MCP layer that lets your own AI tap into them — are the start.
The Founders' Vision
We built WooCommerce core at Automattic — the parts that matter in production: performance, payments, reliability. Earlier we were founding-era engineers at HackerRank (Y Combinator), where the team scaled the company from $2M to $30M ARR. Together, we're using that experience to reimagine eCommerce from the ground up, making it effortless through AI. Our vision is simple: merchants should focus on their customers and growth, while intelligent systems handle everything else.
Run your store on Urumi.
Production-ready today. Built for high-traffic WooCommerce stores where downtime moves revenue.
See the WooCommerce platform · Talk to founders
Agent live · 99.99% uptime · shipping today.
🦷 Can you believe it? This page was built by a dentist using urumi.ai