Urumi.AI
WooCommerce

The AI platform
for WooCommerce.
Built to grow revenue.

Fix checkout issues, speed up pages, ship reviewed improvements, and understand sales. Keep the WooCommerce store, plugins, and workflows your team already knows.

Book a demo

Trusted by stores with $60M+ in GMV

Do AmoregrüumValentteComic Concepts
Built for growth

Big brands have engineering and growth teams watching every click. Urumi keeps the platform fast and available, prepares improvements in staging, and gives your team the context to decide what ships.

What it takes off your plate

The work behind a store
that keeps growing.

Six practical outcomes for the paths shoppers use, the systems your team depends on, and the decisions that move revenue.

Checkout

Complete more checkouts.

Watch cart, checkout, pricing, and payment changes. When a regression needs attention, prepare a fix for review.

Discoverability

Be easier to find.

Keep product pages fast and store structure clear so shoppers and search systems can reach the right page.

Performance

Speed up the path to purchase.

Find slow product, cart, and checkout paths, then prepare improvements in staging before they reach customers.

Availability

Stay available when demand rises.

Monitor storefront health and capacity so the team can investigate issues before a peak campaign becomes a fire drill.

Integrations

Connect the tools you use.

Bring third-party workflows and your preferred AI into the same authorised store context.

Insight

See what is changing.

Ask about sales, margins, and customer behaviour with charts and context your team can review together.

Engineering and growth

Engineering and growth,
covered.

Urumi handles the platform beneath your store. Revenue, Builder, and Analytics AI prepare work on top of it. Your people review the changes and decide what goes live.

Guards · Revenue AI

Find and fix what costs you orders.

It watches checkout, cart, pricing, and payments, then prepares a proposed fix when a regression needs your team’s attention.

Ships · Builder AI

Turn a request into a tested store change.

Describe a feature or integration in plain English. Builder AI prepares it in staging, runs checks, and sends it through your review process.

Decides · Analytics AI

Understand what is moving revenue.

Ask questions across your store, analytics, and payment data. Get charts and the context needed to decide what to do next.

Customer stories

The work changed.
The store stayed theirs.

Do Amore and grüum kept the custom WooCommerce experiences they had built while the storefront, operations, and campaign work improved.

Krish Himmatramka, Founder of Do AmoreKrish HimmatramkaFounder, Do Amore
Do Amore

$251.5K saved
over three years.

Engagement-ring pages went from 5.9s to 0.9s and repeat order edits from 8.1s to 0.67s. Do Amore kept its custom WooCommerce flows and avoided a Shopify rebuild.

Read the case study
George Lagonikas, Founder and CTO of grüumGeorge LagonikasFounder & CTO, grüum
grüum

13.3% growth
in annual revenue.

Mobile loads dropped 93%. The store handled 1.2 million requests a day at 99.99% uptime, with zero incidents through peak weeks, while the team ran more campaigns.

Read the case study
Onboarding

Start with the store
you already have.

We map your plugins, data, and workflows, then plan a staged move around the way your store already runs.

Book a demo

Work directly with an onboarding specialist. Ask questions, review your setup together, and know what happens next.

Book a demo

Connect an MCP-compatible AI client to authorised store context and choose what it can access.

Book a demo
Urumi

Connected your store

Imported orders and products

Synced ads, email and support

Configured your workflows

Almost ready

AI for WooCommerce

AI for your store.
With your team in control.

Use plugins for specific tasks, connect the AI you already use, or let Urumi investigate and prepare fixes. Your agency, theme, plugins, approvals, and rollback stay part of the way you work.

The right AI for each job.

Use a plugin for a specific task, connect your own AI, or let Urumi work across your store.

A fix, ready for your review.

Automated tests, visual comparisons, and a clear summary, before it goes live.

Try it away from your customers.

Changes are prepared in isolated staging. Your live store keeps running.

Pick what AI
can access.

Connect your AI to
authorised store data.

A way back, built in.

Revert a release if a change needs another look.

You decide
what goes live.

Review each proposed change before it reaches customers.

Your store stays yours.

Keep your theme, plugins, custom flows, and exports.

FAQs

Frequently asked questions.

The details behind the platform, the AI, and moving your store.

What does Urumi include for a WooCommerce store?

Managed scaling, reliability, releases, and performance, plus Revenue AI, Builder AI, Analytics AI, and an MCP connection for your own AI tools. Staging, CI/CD, application monitoring, and incident response are part of the platform.

How is this different from an AI plugin or chatbot?

A plugin usually solves a particular task, such as product descriptions or shopper support. An MCP agent can read and write authorised store data. Urumi combines AI with the infrastructure, monitoring, staging, and release pipeline needed to investigate and fix problems in the store itself. Existing plugins can continue to run.

Can ChatGPT, Claude, or Gemini work with my store?

Yes. Connect an MCP-compatible client to Urumi’s MCP server and approve access to your store. It uses the same context as the built-in AIs, including traces, analytics, and deployment history. You keep your model subscription, can change providers, and pay no AI markup to Urumi.

Will AI change the live store without a review?

Revenue AI and Analytics AI report findings and prepare pull requests; they do not write directly to the live store. Builder AI and MCP writes go through isolated staging, automated tests, and your review pipeline, with rollback available.

Do I keep my theme, plugins, custom flows, and agency?

Yes. Urumi runs your existing WooCommerce store. Your team and agency can keep working with the same store context and review process. Do Amore retained its diamond search, ring builder, and partial-payment workflows through migration.

How does Urumi handle Black Friday or unexpected traffic?

Horizontal scaling adds capacity across zones as traffic rises, and scales down when demand returns to normal. Monitoring follows checkout behaviour as well as traffic. During testing, grüum absorbed 16 times its baseline load; that is a reported customer result, not a guarantee for every store.

How long does migration take?

The technical migration is typically 24–48 hours. Discovery, the audit, and staging validation are planned first; the published onboarding example spans roughly eight days before cutover. The schedule is agreed around your store’s plugins, data, and custom workflows.

What happens if something goes wrong?

The platform provides a 99.99% monthly uptime SLA, service credits if it is missed, and a published incident-response target of under 15 minutes, 24/7. Engineers handle requests directly, with founder escalation for high-priority incidents. Point-in-time recovery and off-site backups cover the previous 30 days.

What does Urumi cost? Is there a free plan?

Pricing is tailored to high-traffic WooCommerce stores. The platform includes the three AIs and MCP access, with no markup on your AI model usage. There is no free production plan; you can begin with a free AI report or performance audit to understand your current bottlenecks.

Where can my store run?

Urumi lists regions in the US, EU, UAE, and Singapore, on Google Cloud with Cloudflare Enterprise at the edge. Deployment and backup regions are discussed during onboarding so they suit your store and customers.

How should I compare Urumi with a managed host?

When comparing Kinsta, SiteGround, Cloudways, WP Engine, or another provider, check who owns scaling, plugin-level performance fixes, releases, and incidents. Urumi combines those operations with its infrastructure. Compare the complete scope and current plan terms, rather than hosting cost alone.

Can I leave and take my store with me?

Yes. Your code, data, theme, and custom flows remain yours. You can request a full database and filesystem export in standard WordPress format. Model providers can also be changed without changing the store.

WooCommerce

Grow your
WooCommerce store.

yourstore.com

Store health

41/ 100

Room to grow

Opportunities

12

3 high priority

Revenue health

+18 pts
41your store’s score
across four essentials
CheckoutTrackingSearchSpeed

Your next moves

By impact
  1. 01
    Fix mobile checkoutRecover lost orders
    High
  2. 02
    Close tracking gapsKnow what converts
    High
  3. 03
    Improve search visibilityBe found by more customers
    Next

The competitive picture

Score / 100
Your store
41
Competitor B
84
Competitor A
92

Trusted by stores with $60M+ in GMV

Do AmoregrüumValentteComic Concepts
Already shipping

Grow revenue like
these brands.

Krish Himmatramka, Founder of Do AmoreRevenue kept$251.5Ksaved over 3 years

Krish HimmatramkaFounder, Do Amore

  • Skipped the ~$940K Shopify rebuild
  • 5.9s to 0.9s engagement-ring pages
  • 8.1s to 0.67s order edits
“With Urumi, we avoided a costly move to Shopify. We get Shopify’s speed and scale while keeping the ease and open-source flexibility of WooCommerce.”
Read the case study
George Lagonikas, Founder and CTO of grüumRevenue grown+13.3%revenue, year over year, on Urumi

George LagonikasFounder & CTO, grüum

  • 93% lower mobile load times
  • 99.99% uptime
  • Zero incidents through peak weeks
“The platform paid for itself in the first few months, and third-party integrations went from weeks of work to a conversation.”
Read the case study

Stores run on Urumi have protected and grown

$60M+in GMVCustomer results are reported outcomes, not a guarantee of future performance.
Outcomes

More traffic, more orders,
and a faster store.

Plug the leaks

Catch a checkout problem before shoppers do.

Revenue AI surfaces cart, checkout, and pricing regressions with the store context your team needs to review a proposed fix.

Revenue AI · regression detectedCheckout: payment step fails on mobile Safari

est. $1,240 / day4.1% of sessions

PR #219 attached. Tested on staging.
How it works

Engineering and growth,
covered.

Big-brand stores have engineering and growth teams watching every click. Urumi closes that gap, with AI doing the work and people owning the judgment.

Engineering, covered
  • Ships

    Builder AI prepares features and integrations in plain English, tested through your review pipeline.

  • Guards

    Revenue AI watches checkout, cart, pricing, and payments around the clock.

  • Scales

    The platform keeps pages fast and the store available through peak demand.

Checkout feels slow on mobile. Find it.

Revenue AI Found the reviews widget blocking payment. Proposed fix ready for staging.

PR #219 · ready for review
Growth, covered
  • Decides

    Analytics AI answers questions across your store, analytics, and payment context.

  • Gets found

    Fast pages + clear structure help customers reach products they are looking for.

  • Converts

    Builder + Revenue AI prepare ideas and fixes while the opportunity is current.

Which products should we push in the festive sale?

Analytics AI Margin and velocity show where a bundle will help more than a discount.

Chart shared with 3 teammates

Run by AI. Reviewed by your team.

Stories

The full stories
behind the numbers.

Two brands, two different problems, one pattern. Find what quietly leaks revenue, fix it, and keep it fixed.

Do Amore · Ethical engagement rings · custom WooCommerce

The $940K decision.

A growing ring brand was considering a Shopify rebuild because the store felt too slow. That would have meant rebuilding every custom flow from scratch.

saved over 3 years
$251.5K
rebuild avoided
~$940K
engagement-ring pages
5.9s → 0.9s
“With Urumi, we avoided a costly move to Shopify.” Krish Himmatramka, Founder
What happened, week by week
  1. Week 0

    Discovery + audit Walked the diamond search, ring builder, partial payments, and order workflows.

  2. Week 1–2

    Front-of-store speed Rebuilt caching around high-intent pages.

  3. Week 3–4

    Back-office speed Order edits went from 8.1s to 0.67s with plugins intact.

  4. Week 5+

    Ongoing platform The move to Shopify became unnecessary.

Read the Do Amore story
grüum · Skincare & grooming · 1.2M requests a day

From timeouts to +13.3%.

Customers felt the instability. Loads climbed to 5–7 seconds, cold starts stretched up to 40 seconds, and checkouts timed out at the wrong moments.

revenue, year over year
+13.3%
uptime
99.99%
incidents through peak weeks
0
“The biggest performance improvements we’ve seen is from you guys.” George Lagonikas, Founder & CTO
What happened, week by week
  1. Week 0

    Discovery + audit Walked the traffic patterns, plugin stack, and cold starts.

  2. Week 1–2

    Cache + server config Cached responses moved from 4s to 0.3s.

  3. Week 3–4

    Hot paths fixed Optimised application hot paths and removed N+1 queries.

  4. Week 5+

    Migration + ongoing ops Peak weeks followed with no incidents.

Read the grüum story
Beliefs

Three beliefs
we run on.

  1. Open source is how stores stay in control.

    Your store, your code, your data. Keep the flexibility of WooCommerce without losing the speed and scale that make closed platforms tempting.

  2. AI should do the work. People should own the judgment.

    Every change is prepared, tested, reviewed, and reversible. The automation does not replace your decision.

  3. We win when your store makes money, not when you buy more tools.

    Urumi is measured against the revenue you kept and the revenue you grew, not a maze of unused dashboards.

Your AI

Bring the AI you
already pay for.

Connect Claude, ChatGPT, or Gemini to authorised store context through the Model Context Protocol. Your contract, your spend, our platform.

  • No model lock-in. Switch providers without touching your store.
  • Your AI uses the same approved store context as Urumi’s built-in AIs.
  • Your in-house team and agency can work from the same context.
Read about AI for WooCommerce
→ urumi · mcp live
Your subscriptions
  • ● claude connected
  • ○ chatgpt available
  • ○ gemini available
  • + bring-your-own-llm open spec

> what regressed in checkout this week?

← PR #218 reviews widget blocks payment on mobile Safari.

your contract · MCP open spec
Next step

Where this is going: ecommerce, on autopilot.

The simplest way to grow your store’s revenue.

Get your store’s report or start the conversation about running it on Urumi. Either way, you will know where the revenue is leaking by this time tomorrow.

Book a demo
Y yourstore.com After Urumi
92/ 100

Revenue health

Sealed
  • Revenue-leaking bugs Good
  • Ads tracking & ROAS Good
  • Site performance Good
Illustrative example. Your report is built from your live store.