Urumi.AI

Scale your e-commerce
store exponentially.

Keep your store fast, reliable, and ready for more customers. Urumi handles the operations so your team can focus on growth.

Trusted by stores with $60M+ in GMV

Do AmoregrüumValentteComic Concepts

Your customers should be shopping. Your team should be growing the business. Urumi keeps the store fast, fixes what costs you orders, and helps you ship what comes next.

Three AIs. Each with one job.

The platform keeps the store fast and available. Revenue, Builder, and Analytics AI use that foundation to protect sales, ship improvements, and explain what is happening in your business.

Find and fix what costs you orders.

Watches checkout, cart, pricing, and payments. It investigates regressions, estimates their revenue impact, and opens a pull request with a proposed fix.

Turn a request into a tested store change.

Describe a feature or third-party integration in plain English. Builder AI prepares the change in staging, runs tests, and sends it through your review process.

Understand what is moving revenue.

Ask questions across your live store, Google Analytics, and Stripe. Get shareable charts with the context behind a change in sales or margins.

What changed for their stores.

Two different businesses, with results from work on the storefront, back office, and infrastructure.

Krish Himmatramka, Founder of Do AmoreKrish HimmatramkaFounder, Do Amore
Do Amore

$251.5K saved
over three years.

Engagement-ring pages went from 5.9s to 0.9s and repeat order edits from 8.1s to 0.67s. Do Amore kept its custom WooCommerce flows and avoided a Shopify rebuild.

Read the case study
George Lagonikas, Founder and CTO of grüumGeorge LagonikasFounder & CTO, grüum
grüum

13.3% growth
in annual revenue.

Mobile loads dropped 93%. The store handled 1.2 million requests a day at 99.99% uptime, with zero incidents through peak weeks, while the team ran more campaigns.

Read the case study

No complicated setup. Just
get quickly started

We connect to your existing tools, configure everything and set up your system within a few days.

Book a demo

Work directly with an onboarding specialist. Ask questions, review your setup together, and know what happens next.

Book a demo

Urumi speaks the Model Context Protocol (MCP). Connect Claude, ChatGPT, or Gemini to your store with one config. Your contract, your spend, our platform.

Book a demo
Urumi

Connected your store

Imported orders and products

Synced ads, email and support

Configured your workflows

Almost ready

AI for your store.
With your team in control.

Use plugins for specific tasks, connect your own AI, or let Urumi investigate and prepare fixes. You choose what AI can access and which changes go live.

The right AI for each job.

Use a plugin for a specific task, connect your own AI, or let Urumi work across your store.

AI pluginsCopy, recommendations, replies, and chat.
Specific tasks
Agents over MCPAuthorised products, orders, statuses, and notes.
Store data
The Urumi platformStore data, infrastructure, traces, and releases.
Store operations

You decide what goes live.

Urumi investigates problems and prepares fixes. Your team reviews each proposed change before it reaches customers.

Try it away from your customers.

Changes are prepared in isolated staging. Your live store keeps running.

Choose what AI can access.

Connect your AI to authorised store data. Changes proposed through Urumi follow the same staging, testing, and review process.

Your store stays yours.

Keep your themes, plugins, code, and custom flows. Take a full database and filesystem export with you if you leave.

A way back, built in.

Revert a release if a change needs another look.

Check the change before you ship it.

Automated tests and visual comparisons help catch regressions before your team publishes.

Frequently asked questions.

The details behind the platform, the AI, and moving your store.

What does Urumi include for a WooCommerce store?

Managed scaling, reliability, releases, and performance, plus Revenue AI, Builder AI, Analytics AI, and an MCP connection for your own AI tools. Staging, CI/CD, application monitoring, and incident response are part of the platform.

How is this different from an AI plugin or chatbot?

A plugin usually solves a particular task, such as product descriptions or shopper support. An MCP agent can read and write authorised store data. Urumi combines AI with the infrastructure, monitoring, staging, and release pipeline needed to investigate and fix problems in the store itself. Existing plugins can continue to run.

Can ChatGPT, Claude, or Gemini work with my store?

Yes. Connect an MCP-compatible client to Urumi’s MCP server and approve access to your store. It uses the same context as the built-in AIs, including traces, analytics, and deployment history. You keep your model subscription, can change providers, and pay no AI markup to Urumi.

Will AI change the live store without a review?

Revenue AI and Analytics AI report findings and prepare pull requests; they do not write directly to the live store. Builder AI and MCP writes go through isolated staging, automated tests, and your review pipeline, with rollback available.

Do I keep my theme, plugins, custom flows, and agency?

Yes. Urumi runs your existing WooCommerce store. Your team and agency can keep working with the same store context and review process. Do Amore retained its diamond search, ring builder, and partial-payment workflows through migration.

How does Urumi handle Black Friday or unexpected traffic?

Horizontal scaling adds capacity across zones as traffic rises, and scales down when demand returns to normal. Monitoring follows checkout behaviour as well as traffic. During testing, grüum absorbed 16 times its baseline load; that is a reported customer result, not a guarantee for every store.

How long does migration take?

The technical migration is typically 24–48 hours. Discovery, the audit, and staging validation are planned first; the published onboarding example spans roughly eight days before cutover. The schedule is agreed around your store’s plugins, data, and custom workflows.

What happens if something goes wrong?

The platform provides a 99.99% monthly uptime SLA, service credits if it is missed, and a published incident-response target of under 15 minutes, 24/7. Engineers handle requests directly, with founder escalation for high-priority incidents. Point-in-time recovery and off-site backups cover the previous 30 days.

What does Urumi cost? Is there a free plan?

Pricing is tailored to high-traffic WooCommerce stores. The platform includes the three AIs and MCP access, with no markup on your AI model usage. There is no free production plan; you can begin with a free AI report or performance audit to understand your current bottlenecks.

Where can my store run?

Urumi lists regions in the US, EU, UAE, and Singapore, on Google Cloud with Cloudflare Enterprise at the edge. Deployment and backup regions are discussed during onboarding so they suit your store and customers.

How should I compare Urumi with a managed host?

When comparing Kinsta, SiteGround, Cloudways, WP Engine, or another provider, check who owns scaling, plugin-level performance fixes, releases, and incidents. Urumi combines those operations with its infrastructure. Compare the complete scope and current plan terms, rather than hosting cost alone.

Can I leave and take my store with me?

Yes. Your code, data, theme, and custom flows remain yours. You can request a full database and filesystem export in standard WordPress format. Model providers can also be changed without changing the store.